Adobe Max 2025
Our graphic designer, Jada, attended Adobe Max this year. Read her takeaways below.
I got to attend Adobe MAX this year, and it was such a fun and inspiring experience. From new creative tools to hands-on booths and artist marketplaces, there was so much to see so here are a few of my favorite highlights!
Coca-Cola x Adobe: Project Fizzion
One of the big announcements this year was Coca-Cola’s partnership with Adobe called Project Fizzion. It’s a new system that helps their design teams create and manage visuals across all their brands. What’s cool is that it works right inside Adobe products helping designers quickly make campaign variations while keeping everything on-brand. I found this to be really interesting as it’s saving time and letting creatives focus more on storytelling instead of production work!
The Sharpie Booth Experience
Another standout for me was the Sharpie activation booth. They were showing off new creative markers (which we got a set of afterwards to use to design on our official MAX 2025 hoodie!), and they had this really fun interactive setup. We colored in our monster characters, scanned them into Frame.io and Adobe Firefly which they turned into moveable 3D characters. The whole process took less than five minutes and it was wild to see it all come to life that fast!
Creative Marketplace
The artist marketplace was another favorite spot of mine (as an avid trinket collector). I loved walking around, seeing artists I’ve recognized from social media, and getting to buy their prints and trinkets in person. It was such a cool way to support creatives directly.
Social Media Trends
I also sat in on a session about social media trends, which I found super interesting. Since I’m always seeing big brands post trendy videos or use viral sounds, it was cool to hear an expert break down why certain content works for some companies and not others and how to make trends feel authentic to your brand.
Overall, MAX was such an inspiring and creative experience. It reminded me how fast the design world is evolving and how exciting it is to be part of it!
