Brand Touchpoints for Governments, Municipalities, and Public Institutes
A Government, Municipality, or Public Institute’s branding communicates the organization’s goals visually and helps support initiatives and programs. It builds trust, credibility, unity, and pride. However, given the breadth of affairs a public facing organization is involved in, it is important to consider all potential touchpoints and how the brand can be incorporated into them.
Logo/Visual Identity
As obvious as it is, having a logo with a comprehensive and developed visual identity is an important brand touch point. A visual identity can help distinguish you from neighboring organizations and position your organization’s unique strengths and values. As everything becomes more digital, the visual brand now not only lives on print and physical material, but must translate digitally as well.
Merchandise
Similar to how a fan delights in repping their favorite sports team or artist, merchandise is a great way to create a culture of community. Stylish, unique, wearable, and fun merchandise can create positive buzz and pride in citizens about their community.
Social Media Templates
Many generations rely on social media for news and updates regarding their community. Integrating the institute’s brand into social media in an organic way creates visual consistency and enhances the brand image and exposure. Having social media templates can also help with a digital communication strategy, as they are tools for communication.
Report Templates
Data and communications are important to Governments, Municipalities, and Public Institutes. Reports like Economic Development plans or Sustainability reports convey important public information and are another opportunity to solidify the organization’s brand through well crafted and professional documents.
Download our Brand Touchpoint Checklist crafted specifically for public institutes in mind! For more tailored and professional support, contact us.
