5 Tips for Successful Stationery Design
Your stationery design is often the first impression a potential client will have with your business. It’s important that the impression you leave is a good one! From business cards to promotional materials such as notebooks, your stationery design not only delivers important information to your clients but helps represent your brand – furthering your brand recognition. We have outlined some essential tips to consider when building out your brand’s stationery package.
Consistency
It is important to include any branded fonts, colors, and logos that are a part of your brand identity in your stationery designs. These items help create a sense of connection for the viewer, allowing them to associate specific color palettes and fonts with your brand. In addition, having a cohesive stationery package to match all other brand touch points establishes a professional and organized appearance to your brand which helps build customer trust.
Hierarchy
As you put together your stationery items, think about what information is most important. Your design should guide the viewer’s attention to the most important items and help them take in information in an orderly way.
You can establish hierarchy through several ways such as:
Using bold text for headlines and important information
Placing more important information towards the top of the page
Using graphic elements to draw attention to specific text
Applying a larger scale to text or design elements that require more emphasis
Using color to create contrast
Simplicity
Designs with too much information, design elements, and styles can make your items feel unorganized and can overwhelm your viewers. Effective stationery design should be minimal, structured, and readable. This can be achieved through the utilization of white space and focusing mainly on items such as your logo and contact information.
Grids and Spacing
Using grids in your designs can help ensure that your design elements appear organized and are placed uniformly. Since your stationery items are confined to specific measurements, it is important that you space your items in a way that avoids crowding content together. The use of grids and spacing ensures that your stationery items are readable and preserves the flow of your designs.
Design Elements
The use of design elements on your stationery items gives your designs character and helps reinforce your brand identity throughout your items. Some examples of design elements you can implement include brand patterns and logo watermarks.
