Podcast Media and Brand Kit Checklist
A podcast is a great way for a brand to expand their presence. It is an additional medium of creativity that has been gaining popularity due to its accessibility and content value. From a branding perspective, what should be on your checklist once you are ready to launch your podcast?
Establishing the Brand
Your podcast should have it’s own unique brand identity. This may tie into an existing brand you already have, or seek to establish a completely new one. Check out our checklist on everything to include in a final brand identity. To make it more podcast specific, we would also add cover art as a priority asset. Other assets may include streaming banners (like for YouTube), an animated logo to be used for intro’s/outro’s, or a branded digital background for podcasts that are recorded remotely. Below are the dimensions you need for each item:
Cover Art
Size: Square or 1:1 ratio
File Type: JPG
YouTube
Profile picture: Round/Square in 1:1 ratio
Banner: This is tricky because YouTube recommends 2560x1440px, but different devices have different views, resulting in almost 3 different views. We recommend focusing the important parts of your banner as in the center as you can. And don’t forget, a profile picture will cover the right part of your banner.
File Type: JPG or SVG
Animated Logo
This will be however big your logo is. Keep things scalable and in an easy to work with ratio, like 16:9 or 2:3.
File Type: MP4, AEP, etc.
Branded Digital Background
Size: 16:9 ratio
File Type: JPG or PNG
Bulletproofing the Brand for your Guests
Now that your internal brand is set, don’t forget to set up a brand kit for external partners, like the guests on your show. This kit could live on your website or be a folder sent to all guests. Some recommendations on what to include:
Brand guidelines for the podcast and/or your existing brand
Consider updating your brand guidelines to include podcast parameters, such as clothing restrictions, language to use, etc.
Boiler Plate
Consider a summary about your podcast’s goals and intent, and what listeners can look forward to. Also consider adding some information about the host. For ultimate flexibility, include a boiler plate over and under 150 words.
For example (under 150): Digital Heartbeats investigates the people and love put into creating our favorite websites. We dive into the intention, the hurdles, and the success stories from developers of popular and niche websites. Hosts, Tanaka Parker and Yulissa Gamez met at a DesignforLUV conference and have been fangirling over HTML ever since.
For example (over 150): Digital Heartbeats investigates the people, love, and passion put into creating and maintaining our favorite websites. At what point do passion projects turn commercial? What was the inspiration behind this website that supports the only community of a certain kind? We dive into the intention, the hurdles, the success stories, and the joyous community created by the developers of popular and niche websites. Every week, Digital Heartbeat finds a website you maybe have heard of, or maybe one you haven’t, and narrates the history, updates, and usage of the website in a storytelling fashion. Hosts, Tanaka Parker and Yulissa Gamez are both former front end developers and met at a DesignforLUV conference. They have decades of experience fangirling over HTML, both in a personal and professional sense, and deliver well researched and heartwarming tales that will tell an untold story of something happening behind the screen and behind the scenes. Digital Heartbeats, formerly We Love Website, has been publishing weekly episodes since 2018 and was honored with the Choice Podcast - Media Award in 2022.
Sponsorship Information
If you are looking for sponsors, it would be handy to have a flyer or document ready that includes pricing options and benefits for sponsoring.
Logos and Cover Art
For both, the podcast and your existing brand (if applicable).
Social Media Templates
Consider sharing any branded social media templates you would want a partner to use. Have some options with space to include their logo or photo.
Download our full checklist with more details on dimensions, file types, and more here.
