Website Redesigns: When It’s Time and What to Consider
Your website isn’t just a digital business card or resume—it’s your brand’s handshake, storefront, and elevator pitch rolled into one. But even the most beautifully designed sites can become outdated, misaligned, or ineffective over time. So how do you know when it’s time for a redesign?
At Hueman Studio, we help businesses evaluate whether their current site is helping—or holding them back. Here’s how to tell if your website needs a refresh, and what to consider before diving in.
Signs Your Website Might Be Holding You Back
It’s Not Accessible to All Users (ADA Compliance). Accessibility isn’t just a legal checkbox—it’s a commitment to inclusivity. Now ADA compliance for your website is a complex topic and not completely black and white, but if your site lacks alt text, keyboard navigation, or readable contrast, you’re unintentionally excluding users.
It Doesn’t Reflect Your Brand Anymore. Your business has evolved—but your website hasn’t. If your messaging, visuals, or offerings have changed and your site doesn’t reflect that, it’s time to realign.
It’s Not Mobile-Friendly. With over half of web traffic coming from mobile devices, a site that’s clunky or unreadable on phones is a liability.
It’s Slow or Glitchy. Page speed affects everything from user experience to SEO rankings. If your site takes more than 3 seconds to load, you’re losing visitors.
You’re Not Getting Results. If your site isn’t converting visitors into leads, sales, or sign-ups, it’s not doing its job. Design, copy, and structure all play a role.
It’s Hard to Update. If making simple changes requires a developer or feels like pulling teeth, it’s time to consider a more user-friendly platform.
What to Consider Before a Website Redesign
Your Goals. Are you trying to attract new clients, sell products, build credibility, or educate your audience? Your goals should drive every design decision.
Your Audience. Who are you speaking to? What do they care about? What frustrates them? A people-centered approach ensures your site resonates and converts.
Your Brand Identity. Your website should visually and emotionally reflect your brand. That includes colors, typography, tone of voice, and imagery. Be sure your brand identity is up to date before you tackle a website redesign. Otherwise, you’ll end up with a new website paired with an outdated brand identity.
Functionality Needs. Do you need booking tools, e-commerce, gated content, or multilingual support? Clarifying this upfront avoids costly surprises later. Make sure to discuss these needs with your web designer or developer ahead of time so that all third party tools and integrations are decided upon before you begin.
SEO & Performance. A redesign is the perfect time to optimize for search engines, accessibility, and speed. These aren’t just technical details—they’re growth drivers.
Final Thoughts
A website redesign isn’t just about aesthetics—it’s about alignment, performance, and impact. If your current site feels like a mismatch or a missed opportunity, it might be time to rethink it.
At Hueman Studio, we combine research, psychology, and design to create websites that don’t just look good—they work hard for your brand. Ready to explore what a redesign could do for you? Let’s talk.
Interested in discussing a potential website redesign for your brand? Contact us!
