Website

The website serves as a hub for the educational content that ties into the year’s sub-theme. It tells a thought-provoking story that is accessible well past November (Homelessness Awareness Month). Each year, a new design is developed to reflect that year's theme and curated content.

Videos

The HomeAid community has a lot of amazing stories to tell. With the importance of video content for emotional storytelling, the HAM 2025 campaign featured powerful documentary-style videos as well as engaging animations.

This 2.5-minute video focuses on the rising rate of homelessness, or the “statement of need." It then transitions to the 2025 theme, highlighting that many of us are just one life event away from experiencing homelessness. Finally, the video discusses what the individual can do and how HomeAid supports building a future without homelessness.

Animations

Four animations focusing on statistics illustrated the realities of homelessness in a fresh visual format.

Podcast

The Unsheltered Conversations podcast launched in August 2025 and was a great vehicle for candid and long-form discussions around the theme of homelessness being closer than you think.

The three Unsheltered Conversations episodes featured conversations with HomeAid affiliates sharing personal stories and discussing the impact of HomeAid in their communities.

Education

Glossary

As a commitment to education and advocacy, HomeAid America launched a one-of-a-kind digital glossary of homelessness-related terms. In recognition of Homelessness Awareness Month, HomeAid highlights key terms from the glossary on the website and social media channels.

Reading Corner

Curated by CEO Scott Larson, the Reading Corner is a library of relevant books to expand knowledge on all aspects of homelessness.

Engagement

Social Media Templates

The campaign encourages affiliates, community members, and corporations alike to share HomeAid’s mission and content on social media. Branded social media templates were developed for HomeAid and their 20 affiliates to promote cohesive social media visibility, and the campaign generated 28 posts throughout the month.

Merchandise

To increase awareness and engagement offline, merchandise for HAM was developed. HAM 2025 featured a first-ever limited-edition theme item: a reusable grocery bag.