AI is here to stay.
As the saying goes, “AI has had its iPhone moment.” All the images below are sample shots Hueman has generated using a combination of AI-based tools — no edits, no Photoshop. We can train AI to learn your brand, and generate content, copy, imagery, and many more touchpoints that are entirely unique to you and your business.
We know you have questions.
The landscape of AI is all very new and exciting, and is changing and evolving daily. Here are the most popular questions we get asked about AI and how it fits into the creative industry.
Why should I choose Hueman Studio's approach to AI over a freelancer, or just trying it by myself?
Many people can generate beautiful images using AI tools and resources. Hueman Studio’s approach to AI, like all of our projects, is tailored specifically to your goals, always in the context of your unique brand, ethically sound, and is combined with our expertise and process of creating award-winning results.
How does AI generate content for brands?
We train AI to learn about your brand and its characteristics. It uses this information to create unique content, copy, and imagery that is tailored to the specific business.
Can AI-based tools create custom images for my brand?
Yes, AI-based tools have the ability to create custom images that are unique to your brand. These images can be used for marketing and advertising purposes.
With AI, do I still need stock photography?
We don’t think so. This is one of the major use cases that we can see with generative AI: the ability to create custom imagery tailored to your unique brand, rather than searching for relevant visuals through a sea of stock images.
With AI, do we still need real photographers?
Yes. At the time of writing this, there are definitely limitations for AI photography and image generation. We are able to dial in the cameras, lenses, and shot settings that we want to help AI generate results that look photorealistic. However, we have found that the best AI results come from referencing images or content that have already been shot professionally, by a real photographer.
Is it possible for AI to write content for my company?
Yes, AI can be trained to write content for your company. This content can be used for blog posts, social media posts, and other marketing materials.
Can AI tailor branding to specific target audiences?
Yes, AI can be trained to tailor branding to specific target audiences. This can help businesses create more effective marketing materials and improve their overall ROI.
Can AI replace human creativity?
AI can assist in branding by generating unique content and imagery, but it cannot replace human creativity. To prevent mundane results, human creativity is still necessary for developing a brand's overall strategy, and is essential for knowing how to prompt AI to achieve wanted results.
Is utilizing AI for brands expensive?
The cost of using AI for branding varies depending on the specific tools and services utilized. Generally, AI-based branding is more cost-effective than traditional content-creation methods in the long run.
What are the copyright and infringement implications of AI?
At the time of writing, the US Copyright Office does not allow AI-generated works to be copyrighted. However, due to the fact that content can be heavily tailored to a brand, it will be very obvious that content has been generated for a specific brand, therefore discouraging any infringement. As AI continues to evolve, we anticipate there will new laws and policies around AI.