Hueman 101
Unlike big agencies, firms, or doing it yourself, our team provides a simple, strategic approach to projects centered around your audience. Learn more about our approach to work and projects.
Jump To: Brand Heart • Process • Services • Our Team
Heart
The foundational elements of why we are here and how we operate.
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Hueman Studio’s purpose is to empower business leaders to reach their goals. Our vision is a world where all business leaders can communicate effectively with their unique human audience. Our mission is to deliver impactful visual communication through people-centered design.
Rooted In Respect
Treating everyone’s humanity, opinions, expertise, and time with respect, and always communicating honestly.
Strength In Our Diversity
Accepting and appreciating different opinions, beliefs, and experiences from others to provide truth and perspective to our work.
Lifelong Learning
Constantly exploring, testing, and learning to create and problem-solve the emerging challenges of our clients in an ever-changing design world.
Evidence Above Ego
Prioritizing research and best-demonstrated practices over personal preferences will result in informed business, creative, and design decisions.
Power Of Partnership
The best work comes from a group that openly shares ideas, attacks challenges together, and has everybody’s best interests in heart.
Excellence As A Habit
Continually bridging the gap between superior quality and execution, to achieve consistently impactful results.
Process
Our process places the highest priority on your target audience.
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1 Identify
The design journey begins with identifying your audience, which sets the foundation of for every design decision we make.
Hueman 101: The best brands and websites pay attention to the identity of their audience and cater to their needs, motivations, and values.
2 Create
Any service we provide uses what we learned from the Identify step. Every design we create is tailored to fit the needs of your audience.
Hueman 101: Almost every aspect of design has a psychological component. This philosophy takes guesswork out of the design process, allowing us to express our creative side confidently.
3 Iterate
During this step, we gather your feedback to fine-tune the designs with your input.
Hueman 101: As we iterate back and forth and fine-tune together, it is critical not to lose sight of your target audience and keep them at the forefront of decisions, changes, and edits.
4 Delivery
After final deliverables are in your hands, we make sure you have everything you need for the next phase of your journey.
Hueman 101: You never stop learning how to speak effectively to your audience. Our work with you will ensure that you are equipped with everything you require for a future-proof result.
Services
Having a diverse creative team lets us offer a variety of different services.
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Strategy
Audit
Research Consumers, Archetypes
Insight & Planning
Brand Heart Purpose, Vision, Mission, Values
Naming
Messaging (Tagline, Value Prop, Pillars)
Voice & Tone
Copy Writing
Design
Logo
Illustration
Identity Color, Typography, Elements, System
Imagery
UX/UI
User Flow & Journey
Wireframes & Prototypes
Social Media
Advertisements
Collateral Packaging, Stationery, Apparel, Print
Web & Technology
Webflow
Squarespace
Framer
Shopify
Editor X
WordPress
E-commerce & Retail
Insight & Planning
Adobe Suite
Content Creation
AI For Brands →
Branded Content
Photography
Videography
Motion Graphics
Styling
Casting
Small enough to care,
experienced enough to deliver.
People first, design second. Get to know the team you'll work with on your project.
CP Phan
Photography & Videography Lead
A striking balance between introverted and extroverted is the best way to describe CP. A natural-born “dabbler” in a variety of things, you may likely hear CP small-talk about cameras, quirky business ideas, roasting coffee, and music. Although he shies away from physical contact with others, his favorite things to hug are trees (not literally) and his wifey and 3-year-old (literally).
Elvis Lopez
Senior Designer & Developer
Much like his beloved cat Mango, Elvis is fueled by curiosity. His fascination with learning pushes him to master his interests, always expanding into new territories. On days that call for relaxation, his perfect day features having a nice glass of bourbon with his wife and watching a great horror flick, all while lounging at home listening to the Portland rain pour down.
Carly Harris
Designer & Editor
Despite her quiet nature, Carly loves trying new things — from trying new restaurants to picking up new hobbies. She enjoys spending her spare time doing anything creative such as illustration or wood burning, spending time with her boyfriend, baking delicious cookies for the team, or creating crafts and trinkets on her Cricut machine.
Ilmaa Haque
Project Coordinator
Voted “Most Likely to Use Google Sheets”, Ilmaa is a self-proclaimed professional in many things. From Animal Crossing, to writing Yelp and Letterboxd reviews, Ilmaa loves to contribute to nontraditional scholarship. While she isn't analyzing popular culture, Ilmaa is probably enjoying an iced latte, or teaching English and History.
Jump To: Brand Heart • Process • Services • Our Team